Visit our new webshop here

Our Management

Roar Arnstad


Roar has a solid background from both the health and the FCMG (Fast Moving Consumer Goods) industry. He has the very best experience in how to grow successful business for business partners and, at the same time, build end-customer satisfaction. As the CEO of Cosmetic Group, owner of the store chains Vita, Vita Exclusive,, he grew the company, increased its market share and made it the market leader.
Roar’s primary role in Eqology is to build a strong company structure on all levels together with the administration, Equorum and Business Partners in general. He creates a strategy that allows the company to grow according to the board and owners’ ambitious targets.

Børre Gjersvik


Børre Gjersvik has worked as Director of International Business in Eqology since January 2014, and became CEO in November 2014. Børre’s background is in finance, and he is a certified nutritionist with more than 13 year’s experience in the nutrition, cosmetics and skin care industry. Børre has also worked as CEO at Dermanor, been the director of the health department at Midelfart AS and was Senior Country Director at Herbalife for eight years.

Dr. Med. Hogne Vik

Product and Research Director

Dr. Hogne Vik has an MBA and a unique international industrial experience and background from Nycomed/Nycomed Amersham, Pronova BioPharma and Aker Biomarine. Hogne is currently managing director of NattoPharma. As a physician and professor, he has published over 80 international scientific papers, including ones addressing allergy and dietary supplements. He has held management and product development responsibilities in international companies for both dietary supplements and pharmaceuticals. He was responsible for documentation of known Omega-3 products, and participated in developing vitamin K2 supplements.

Bartosz Wogórka

Head of IT & Operations

Bartosz is M. Sc. Eng. in Computer Science with more than 20 years of professional experience in information technologies and operations. He went all the way from a web designer, through system architect, senior programmer, project manager, ERP consultant and IT and Operations Director in the several global companies in Poland and Norway. Bartosz works for Eqology for more than 10 years and holds current position since June 2018. His current role covers optimising and managing business and operations processes to make sure that information technologies support business goals and strategy.

Laura Eross

Head of Sales

Laura is working in Eqology since July 2017. After first experiences in consulting and telecommunication, she has worked in the past 8 years in the field of Direct Sales with international assignments in Hungary, Ireland, the USA, and Norway.
She brings in 10 years of experience in the fields of nutrition, cosmetics, and skincare, gained with mid-size and large direct sales companies.
Laura has experience building up sales and operations teams from the start-up phase and achieving strong sales results.

Asgeir Naalsund


Asgeir Naalsund has worked in Eqology since February 2017. Education in Finance & Business administration and logistics. Long and extensive experience in identifying, monitoring and limiting company risk, financial management and improvement of processes and routines. Asgeir has previously worked 7 years as a Controller / Finance and Business Administration Manager in Norsk Gjenvinning Industri AS. He also has over 20 years of experience in the computer industry in various roles such as Business Controller, Controller and Logistics Manager in companies such as GPI AS, Contempus AS, Affecto AS and affiliated companies.